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Google and Salesforce.com

There’s a new video out from one of my favorite companies, Common Craft, about Google and Salesforce.com. I wanted to share the video, not only because I’m a Common Craft fan, but to request your...

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NHL Teams Turning to Social Media

NHL Offices Elevator I recently met with a contact of mine, Mark Schultz, Manager of Club Consulting and Services at the NHL here in Toronto. We talked about a recent post from my blog, and how NHL...

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My Interview on 1to1Media.com

I was recently interviewed by Liz Glagowski of 1to1media.com regarding social media and sales. Here is a link to the interview, but I have also included the text below as the site requests that you...

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Social $ales Visibility

One of the big challenges that teams are facing when selling social media sponsorships is dollar visibility. The rapid rise of activations in the social space has teams building deals/packages with...

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